Developing and building a brand strategy and new business image from the ground up, can be both overwhelming and challenging. It is so easy for individuals and businesses to take an unfit approach to their brand strategy. Some companies launch without having a proper brand strategy in place at all!
The No. 1 Mistake in Brand Strategy & Building
Jumping in without researching the brand strategy and building process.
To build a proper business and branding plan, you must first know how the marketing industry works. You should learn about colours and how they trigger certain thought processes in the human brain. Learning about your competitors and making sure that you have a decision on your main target audience are also important steps.
For more information on some of the steps you can take to begin, read our Branding Steps Article here.
Another helpful form can be downloaded here, on learning about the colours in branding:
A Few Other Mistakes
- Unrealistic financial goals (it generally takes time for a new business to establish roots)
- Not focusing on the competition
- Avoiding research on the best ways to advertise in your area
To discuss other steps that you can take to better your brand, feel free to reach out and we would be happy to book a consultation.
We would be more than happy to schedule a telephone discussion with you to discuss some of the first steps you could take when building a brand strategy. From hearing more about your business, we can also provide you with our opinion on what your first steps should be.
We are also happy to assist you in writing a proper branding guide plan, to keep your branding consistent in the future.